Email That Echoes: Campaigns That Sound Like You (and Sell!)
Most email campaigns sound like… email campaigns.
You Have the Data—But Can You Use It?
In today’s data-driven marketing environment, having access to customer and performance data is...
Accessible ≠ Usable: The Trap of “We Have the Data” Thinking
You’ve probably heard it in a meeting.
Lighthouse Landing Pages: Crafting Calls to Action That Actually Convert
If a homepage is your ocean, your landing page is the tidepool—small, focused, and full of life.
Fix the Friction: How to Identify and Smooth Digital Sticking Points
Let’s take a trip.
Metrics That Matter: Picking KPIs That Actually Mean Something
Let me guess. Your dashboard is full. Like, Las Vegas buffet full.
The Art of Building Relationships with Journalists and Influencers
If pitching is the what of PR, relationships are the how.
Before the CDP: What Most Teams Miss When Prepping Their Data
Let’s talk about the new crown jewel in the marketing tech stack: the Customer Data Platform—aka...
From First Click to Forever: Creating Connected Digital Experiences
In the deep blue, Aurora knows something most brands forget—the ocean remembers.
Journey Mapping 101 – From Awareness to Afterglow
Ever wonder how some brands make you feel seen at every touchpoint? Like they were expecting...
Attribution Models—Decoded, Dissected, and DeMystified
There are several ways to model attribution. Each one has its own quirks, like tiny AI pets with...
Small Biz, Big Voice: How to Craft Messaging That Matters
Aurora never shouts across the ocean. She doesn’t have to. Her presence is felt because she’s clear...