Hazelwood Mental Health + EBODA.digital
A Strategic Case Study in Growth-Driven Digital Transformation

I. Executive Summary

Hazelwood Mental Health, a mission-driven and innovative provider offering psychiatric medication management, therapy, and holistic support in Arizona, partnered with EBODA.digital to evolve its brand, digital marketing strategy, MarTech platform and tools, and marketing operations.

The objective was clear: Create a modern, cohesive, and engaging digital communications ecosystem that supports both patient acquisition and provider referral growth. Hazelwood provided clear and attainable goals and objectives. Hazelwood leadership engaged EBODA.digital to support and expand on their existing achievements by providing strategic direction, technical guidance, and execution and training support. 

Over the course of a multi-phase engagement, EBODA delivered a comprehensive transformation that included website redesign, blog strategy, social media execution, event systems, and digital marketing campaign enablement—while training Hazelwood's team to independently operate and evolve their content supply chain, digital marketing strategy and marketing operations capacity.

The result: A thriving, strategically sound digital presence with measurable ROI against referral traffic, patient growth, and engagement metrics.