Businesses love to talk about AI. About automation. About customer 360, personalization, and predictive analytics. But let’s be honest: Most companies aren’t ready—not because the tools aren’t available, but because the data underneath it all can’t be trusted.
In 2025, we’re entering a paradox.
On one hand, expectations are higher than ever. Buyers expect seamless experiences across devices and channels. Executives expect ROI from AI. Teams want self-service dashboards and data that tells a story.
But on the other hand, the average company’s data foundation is crumbling:
Only 31% of organizations believe their data is ready for AI integration.
Just 9% believe it’s trustworthy enough for accurate reporting.
And 62% say data silos actively block digital transformation.
(Source: TechRadar, PEX Network)
This is the reality we face. We’re building castles on sand—and wondering why they collapse.
Let’s be clear: Most teams are doing their best with what they have. Excel sheets. Frankensteined dashboards. Legacy CRMs. Export-Import gymnastics across tools.
And to a point, it works. But only at surface level.
Beneath the surface, bad data leads to:
Inaccurate forecasts and poor decisions
Misaligned campaigns and wasted ad spend
AI models that hallucinate instead of help
Customers getting emails for things they’ve already bought
Teams that argue over “whose number is right”
If your data isn’t integrated, modeled, validated, and governed, then every insight, every automation, every strategy—is suspect.
And when things go wrong, it’s hard to tell why, because you don’t have the audit trail or observability to trace the problem.
That’s why EBODA’s UNDERCURRENT offering focuses not just on infrastructure, but on data architecture and integrity as strategic enablers.
We help companies move from “data everywhere but nowhere useful” to a unified, trusted, and actionable ecosystem.
Here’s what that looks like:
We don’t just “connect pipes.” We create models that reflect how your business actually works—products, customers, relationships, transactions, timeframes.
Logical & physical data modeling
Modern lakehouse & warehouse design (Snowflake, BigQuery, etc.)
Event-driven stream capture
Unified taxonomies and data dictionaries
You can’t run personalized campaigns or predictive analytics unless your foundational models are sound.
“Syncing” tools isn’t enough. UNDERCURRENT helps you resolve identity, map entities, and ensure context is preserved across systems.
Real-time & batch pipelines (ETL/ELT)
Data stitching across marketing, sales, ops, and product
Customer 360 views that actually work
Legacy data extraction + cloud migration planning
When data flows between tools with fidelity and meaning, your systems finally start working with you—not against you.
Security and compliance are just the start. Modern governance gives your team confidence in the data—because they know how it’s been handled.
Role-based access control
Metadata tagging and audit trails
GDPR, HIPAA, SOC2-aligned practices
Data lifecycle management
Consent tracking and policy enforcement
You can’t scale AI—or accountability—without governance.
Too often, dashboards are either ignored or weaponized. We help teams define a shared language of performance.
Embedded and self-serve analytics
Dashboard frameworks for execs and teams
KPI mapping to objectives
Attribution models and conversion clarity
Data storytelling frameworks
When everyone sees the same picture, they row in the same direction.
Let’s talk local for a moment. According to CBRE, Phoenix’s data center capacity surged by 20.8% year-over-year in Q1 2025—a sign that demand for real-time, cloud-first data access is booming.
But that infrastructure only creates value if it’s paired with:
Strong architecture
Trusted models
Strategic enablement
Otherwise, you’ve just bought a sports car with no engine.
UNDERCURRENT is here to be that engine.
If you're a mid-sized Arizona business—especially between $20M–$100M in revenue—chances are:
You’ve got multiple tools.
You’ve got growing data.
You’ve got teams that need clarity.
You’ve got leadership asking, “Where’s the ROI?”
Let us help.
At EBODA, we believe data isn’t just a backend concern—it’s the undercurrent that powers your entire go-to-market system.
And when you fix it, everything flows better.
Let’s start with a conversation. We’ll review your current data ecosystem and identify where the leaks—and the opportunities—are hiding.
👉 Schedule Your Deep Dive Call
“The connective tissue powering every insight and action.”
We build, fix, and evolve your data foundations—turning scattered sources into structured, high-value assets.
If your team can’t trust the numbers, how can you trust the strategy?
EBODA’s UNDERCURRENT helps mid-market leaders stop overspending and scale with clarity.
👉 Schedule Your Deep Dive Call
EBODA — an acronym for Enterprise Business Operations & Data Analytics — is headquartered in Scottsdale, Arizona, and serves mid-market companies nationwide. By delivering advanced strategies in AI, data, automation, and MarTech, EBODA empowers organizations to accelerate growth, improve efficiency, and unlock sustainable competitive advantage.