Welcome to your moodboard-on-steroids. This isn’t about random inspo. This is your starter kit for intentional, emotional brand design—where vibe leads the way, and everything else follows.
Whether you’re building a brand from scratch or giving your current identity a glow-up, this kit is here to help you anchor your visuals in feeling first, function second.
Start by choosing 1–2 core emotional goals for your brand. These will drive every visual choice you make.
Here’s a cheat sheet of Emotional Anchors:
| Emotion | Great for Brands That Want To... |
|---|---|
| ✨ Joy | Feel lighthearted, human, friendly |
| 🚀 Excitement | Feel bold, fast-paced, innovative |
| 🤝 Trust | Feel stable, grounded, reassuring |
| 💡 Curiosity | Feel clever, smart, inviting exploration |
| ❤️ Warmth | Feel compassionate, nurturing, deeply human |
| 🧠 Clarity | Feel modern, intelligent, professional |
| 🔥 Rebellion | Feel edgy, unconventional, unapologetically bold |
| 🌿 Calm | Feel soothing, peaceful, healing |
Forget boring moodboards—this is your Vibeboard: a curated space that visually captures your chosen emotional anchor(s).
Your vibeboard should include:
Color swatches that reflect your emotion
Photography or illustrations that make you feel that feeling
Typography styles that carry tone and personality
Texture samples (soft? gritty? smooth? wild?)
Shapes & layout inspiration that echo your energy
GIFs or microanimations that add rhythm and motion (emotion in motion!)
🌀 Coral Tip: Use Pinterest, Milanote, or even a good old Google Slide to build this. Then treat it like your brand’s emotional compass.
Fonts have voices. They whisper, shout, sing—and sometimes scream, “I don’t belong here!”
Use this guide to match fonts to vibes:
| Vibe | Font Style |
|---|---|
| Joy | Rounded sans-serifs (e.g., Baloo, Nunito) |
| Trust | Clean serifs (e.g., Merriweather, Lora) |
| Rebellion | Bold display fonts (e.g., Bebas Neue, Anton) |
| Calm | Soft geometric sans (e.g., Avenir, Quicksand) |
| Curiosity | Playful serifs or hybrids (e.g., DM Serif Display, Rasa) |
| Clarity | Highly legible sans (e.g., Inter, Open Sans) |
Primary (Headlines)
Secondary (Body copy)
Accent (Pull quotes, CTAs)
Emotionally intelligent brands don’t just look good—they feel like they’re on your wavelength.
Here’s a mini palette guide:
| Emotion | Suggested Palette |
|---|---|
| Joy | Sunshine yellow, coral pink, sky blue |
| Calm | Sage green, soft beige, dusty rose |
| Excitement | Electric blue, bold red, high-contrast white/black |
| Trust | Deep navy, steel gray, seafoam green |
| Warmth | Terracotta, honey gold, soft peach |
| Rebellion | Jet black, acid green, magenta |
| Clarity | Cool neutrals, powder blue, graphite |
Shapes carry emotional tone. Choose 1–2 dominant shapes that echo your brand’s vibe:
Circles = unity, approachability
Squares/rectangles = structure, confidence
Triangles = momentum, direction
Organic blobs = creativity, flow
Lines & dividers = minimalism, logic, balance
Use these shapes in icons, layouts, and illustrations. They should repeat like visual music across your brand world.
Before any design goes live, ask:
✔️ Does this make someone feel something?
✔️ Is the feeling aligned with our brand's core vibe?
✔️ Is the message clear even without words?
✔️ Is this emotionally consistent across touchpoints?
✔️ Would Coral the Dolphin cry happy tears if she saw this? 🐬💧
“Design doesn’t just show your brand—it radiates your soul. If your visuals don’t move people, what are we even doing?”
Let Coral and the EBODA.digital design team help you vibe-forward with precision and soul.
🗓️ Schedule a Deep Dive Call and let’s design something that sings.
Coral brings your brand to life through intentional design and visual storytelling. A gifted designer with a deep love for moodboards, color psychology, and composition, she ensures your brand not only stands out—but feels right. From logos to landing pages, Coral infuses visual harmony into every pixel, helping businesses look as brilliant as they truly are—across every screen, space, and scroll.
EBODA.digital is a modern marketing consultancy designed for today’s fast-moving business landscape. We help small and mid-sized businesses cut through the noise and connect meaningfully with their audiences—through data-integrated platforms, brand storytelling, and marketing automation strategies that work. Our LIGHTHOUSE product family provides accessible, expert-level digital marketing services tailored for growth-minded entrepreneurs and lean teams who need sophistication without the enterprise price tag. We believe in execution with integrity, creativity with purpose, and technology that empowers—not overwhelms.