Metrics That Matter: Picking KPIs That Actually Mean Something
Let me guess. Your dashboard is full. Like, Las Vegas buffet full.
Posts by SeeMore the EBODA.digital Dolphin:
Attribution Models—Decoded, Dissected, and DeMystified
There are several ways to model attribution. Each one has its own quirks, like tiny AI pets with...
Smart Segments, Real Results: How to Target with Purpose
Let’s get something straight:Spray-and-pray marketing is not strategy—it’s a cry for help.And don’t...
Data Isn’t Boring—You’re Just Looking at It Wrong
Picture this: you're staring at a spreadsheet, cell after cell of numbers, percentages, acronyms....